Week 2

Week 2

In addition to these conceptual considerations, the screenwriter must ask a number of

practical questions as well:

· Why is this film being made?

· What does the producer/client/financier want to achieve through the film?

· Who is the targeted audience and what should their reaction to the film be?

· How much does the audience already know about the subject?

· What will be the film’s technical conditions of use (Black & White/Multi-colour?

RESEARCH, RESEARCH, RESEARCH: YOU CAN’T SAY IT ENOUGH!

Every film, especially a documentary, has a ‘value’. This could be social, political, historical, philosophical, artistic or of some other kind. The amount of research a scriptwriter puts in is directly related to the ‘value’ of the film. In the rush to get started, many people often skim over the research process. Especially in films that involve subjects of a personal nature; for example: a person’s journey within his own family to explore social dynamics. A scriptwriter could be instructed to write a script on a live event that was shot some time ago, like a riot, or for a film on the thoughts and feelings of a celebrity already captured in detail on camera. He might ask himself, “How can I possibly add anything more to the subject information?” Even in films that seem straightforward and detailed information has already been given to the scriptwriter, there is always room for more research. There are simply no shortcuts that will provide the quality of a well-researched film.

The scriptwriter must ask himself some important questions:

· What have I not yet been told about this subject?

· Is everything I have been told the truth? How much do I need to verify?

· What would I personally like to know about this subject? ‘How to Write a Documentary Script’ Page 11 of 52

· If I were a member of the audience, what would I want to learn about this subject?

· What can I find that is little known on this subject?

· If the shooting has not yet started, what information can I gather that would aid the filming process?

 

Platform:

The series will be uploaded to a dedicated Facebook and YouTube channel. The series with the interactive elements will be accessible through the interactive platform of Klynt. Chinese social media platforms such as weibo and Youku will also be used to target Chinese audiences.

 

The Premise:

Watch the lives and daily activities of three Chinese entrepreneurs from various education backgrounds in Melbourne that have accomplished outstanding achievements in their career field. The documentary will allow the audience to see the reality of business life and learn the process and methods in starting up a business of their own.

 

Target Audience:

The interactive documentary web series is aimed at young entrepreneurs aged between 18-35. People that are passionate to startup their own business especially new university graduates. The documentary is targeting audiences internationally, Chinese and English speakers from all over the world.

Main Characters:
1. Eric Gao is a CEO of a financial investment company.

  1. Angie Wu is  a CEO of a Media company.
  2. Gary is a CEO of a digital design company.

 

Story World :

The first season’s story will take place in the city of Melbourne. Our main characters all come from China. Most of the scenes will be shot in their company, and part of shooting will be outside. The main scenes will take place in the company’s meeting room, and also involves their personal office. You can see the real life for the business people. Depend on the different character, we will focus on their different story about startup to help people how to startup in Australia in different field.

 

Narrative:

At the beginning of the video, the audience will hear the narration of this video and see the elaborate Melbourne city and street scenes. After this, the screen will display the keyword of three characters. When you move the mouse over the frame gently you can choose to click on the different keywords you are interested in. Then you can choose the different characters to see the different story of the web documentary.

 

Competition:

After research, we believe that the interactive documentary will always make the  audience participate with huge interest. Our project is not only to show the start up story about the success of young people but also to give more details and suggestion to young entrepreneurs on how to startup a business in real life.

Visual style:

Our project will be an observational documentary, the camera and the interviewer will never be shown or heard. We will rely on natural lighting and colors and only use lights during interviews or to light dark shots, to keep the documentary as natural, authentic and realistic as possible.
We have chosen a professional Sony camera that is more suitable for a documentary style shoot as it has all the features and buttons to quickly adjust a shot, the 5D3 looks more cinematic but is not a professional camera and does not capture high quality audio.

The audience will follow the protagonists to observe their life in a day. Most of the shooting will be done by hand-held camera style, which will also be more realistic. The choice of the narrative will be the audience’s decision, so the post-editing work is mainly about how to make all the clips match the various interactive options. Voice over of the interviews will be played in the background with subtitles, while interview and coverage shots are being shown.

 

Visualisation:

http://www.handmade-stories.com/en/#Portraits

We already have some footage of first characters, Eric Gao. Here is the footage link:

Trailer:
https://vimeo.com/176738774

 

Eric in the car

Eric outside his house

Here is the flowchart of our project:

 

Research:

From the hard work for research, there are some familiar projects, such as the video on Youtube named ‘What’s it Really Take to be a Lawyer?’, they  are aimed at lawyers, attorneys and law students before they get into law, but our project has a different target audience, and uses a different angle to deeply present the topic, it is very novel, that is connected with the students before they find their dream job. Then, there is also one resource named the Journey To The End Of Coal (2008), this web doc presents the real situation using many interfaces, still images, environment sound, dialogues, etc. It helps us to get a different style in order to show our series using different techniques and styles.

 

According to Nash (2014), although the documentary should focus on the goal of the filmmakers, the audience can still have the chance to take part in and achieve their own goals in web documentary. Meadows (2003) presents that new media storytellers can create short, multimedia narrative by using the affordable equipment. Otherwise, Herrero and Gracia argue that the filmmaker has less control of the context of the web documentary. Instead, viewers have the opportunity to decide the trend of the story.

 

For the interaction type choosing, Bonino (2010) introduces 4 types of interaction: conversational mode, hypertext mode, participative mode and experiential mode. The author claims that the type of interaction chosen by the documentary maker shows their intention and it is very important for them to choose the suitable mode.

 

As the post-production section, one web doc named Fort McMoney (2013) uses repeated video clips in the choice of an interface, we believe that this approach is more suitable for the production of our project, due to this way we don’t need too much background sound to render the plot.

 

Hardware & Software :

Hardware Software
Sony video camera After Effects
2x Canon 5D MKIII Adobe Premiere
Stabilizer Klynt
2x Gopro Adobe audition
One set of lighting kits Final Cut Pro
2x microphones

 

Crew Role:

Ailee Ma Stacey Ma Ahmed Alsaady Jingwen Huang
Director Producer Cinematographer Sound Recordist
Camera Operator

EP2

Camera Operator

EP1,EP3

Camera Operator

EP1,EP2,EP3

Interviewer EP1
Video Editing Video Editing Video Editing & Color Grading
Social Media Transcript Lighting
Shooting List Photography Copywriting

Timeline :

https://docs.google.com/a/rmit.edu.au/spreadsheets/d/1cdvC_VyOFmHGsB2ly8QC9PvVRR87iPQm7LwuG6BpX14/edit?usp=sharing

 

WEEK 1

WEEK 1

Working title: Startup Australia – come from China  

Genre: An interactive documentary.

Platform:

The series will be uploaded to a dedicated Facebook and YouTube channel. The series with the interactive elements will be accessible through the interactive platform of Klynt. Chinese social media platforms such as weibo and Youku will also be used to target Chinese audiences.

 

The Premise:

Watch the lives and daily activities of three Chinese entrepreneurs from various education backgrounds in Melbourne that have accomplished outstanding achievements in their career field. The documentary will allow the audience to see the reality of business life and learn the process and methods in starting up a business of their own.

 

Target Audience:

The interactive documentary web series is aimed at young entrepreneurs aged between 18-35. People that are passionate to startup their own business especially new university graduates. The documentary is targeting audiences internationally, Chinese and English speakers from all over the world.

Main Characters:
1. Eric Gao is a CEO of a financial investment company.

  1. Angie Wu is  a CEO of a Media company.
  2. Gary is a CEO of a digital design company.

 

Story World :

The first season’s story will take place in the city of Melbourne. Our main characters all come from China. Most of the scenes will be shot in their company, and part of shooting will be outside. The main scenes will take place in the company’s meeting room, and also involves their personal office. You can see the real life for the business people. Depend on the different character, we will focus on their different story about startup to help people how to startup in Australia in different field.

 

Narrative:

At the beginning of the video, the audience will hear the narration of this video and see the elaborate Melbourne city and street scenes. After this, the screen will display the keyword of three characters. When you move the mouse over the frame gently you can choose to click on the different keywords you are interested in. Then you can choose the different characters to see the different story of the web documentary.

 

Competition:

After research, we believe that the interactive documentary will always make the  audience participate with huge interest. Our project is not only to show the start up story about the success of young people but also to give more details and suggestion to young entrepreneurs on how to startup a business in real life.

Visual style:

Our project will be an observational documentary, the camera and the interviewer will never be shown or heard. We will rely on natural lighting and colors and only use lights during interviews or to light dark shots, to keep the documentary as natural, authentic and realistic as possible.
We have chosen a professional Sony camera that is more suitable for a documentary style shoot as it has all the features and buttons to quickly adjust a shot, the 5D3 looks more cinematic but is not a professional camera and does not capture high quality audio.

The audience will follow the protagonists to observe their life in a day. Most of the shooting will be done by hand-held camera style, which will also be more realistic. The choice of the narrative will be the audience’s decision, so the post-editing work is mainly about how to make all the clips match the various interactive options. Voice over of the interviews will be played in the background with subtitles, while interview and coverage shots are being shown.

 

Visualisation:

http://www.handmade-stories.com/en/#Portraits

We already have some footage of first characters, Eric Gao. Here is the footage link:

Trailer:
https://vimeo.com/176738774

Eric in the car

Eric outside his house

Here is the flowchart of our project:

 

Research:

From the hard work for research, there are some familiar projects, such as the video on Youtube named ‘What’s it Really Take to be a Lawyer?’, they  are aimed at lawyers, attorneys and law students before they get into law, but our project has a different target audience, and uses a different angle to deeply present the topic, it is very novel, that is connected with the students before they find their dream job. Then, there is also one resource named the Journey To The End Of Coal (2008), this web doc presents the real situation using many interfaces, still images, environment sound, dialogues, etc. It helps us to get a different style in order to show our series using different techniques and styles.

 

According to Nash (2014), although the documentary should focus on the goal of the filmmakers, the audience can still have the chance to take part in and achieve their own goals in web documentary. Meadows (2003) presents that new media storytellers can create short, multimedia narrative by using the affordable equipment. Otherwise, Herrero and Gracia argue that the filmmaker has less control of the context of the web documentary. Instead, viewers have the opportunity to decide the trend of the story.

 

For the interaction type choosing, Bonino (2010) introduces 4 types of interaction: conversational mode, hypertext mode, participative mode and experiential mode. The author claims that the type of interaction chosen by the documentary maker shows their intention and it is very important for them to choose the suitable mode.

 

As the post-production section, one web doc named Fort McMoney (2013) uses repeated video clips in the choice of an interface, we believe that this approach is more suitable for the production of our project, due to this way we don’t need too much background sound to render the plot.

 

Hardware & Software :

Hardware Software
Sony video camera After Effects
2x Canon 5D MKIII Adobe Premiere
Stabilizer Klynt
2x Gopro Adobe audition
One set of lighting kits Final Cut Pro
2x microphones

 

Crew Role:

Ailee Ma Stacey Ma Ahmed Alsaady Jingwen Huang
Director Producer Cinematographer Sound Recordist
Camera Operator

EP2

Camera Operator

EP1,EP3

Camera Operator

EP1,EP2,EP3

Interviewer EP1
Video Editing Video Editing Video Editing & Color Grading
Social Media Transcript Lighting
Shooting List Photography Copywriting

Timeline :

https://docs.google.com/a/rmit.edu.au/spreadsheets/d/1cdvC_VyOFmHGsB2ly8QC9PvVRR87iPQm7LwuG6BpX14/edit?usp=sharing

 

LIVE IN AUSTRALIA

LIVE IN AUSTRALIA from Ailee Ma on Vimeo.

One Line

Watch what happens when Chinese people live in Australia, from different cultural

backgrounds, aims to deal with their problems and their difficulties during their daily life, among with a series of online video present on Chinese website and Youtube.

One Paragraph

Our project will offer the useful information to the Chinese people live in Australia. We will make a series of online video which aims to help the Chinese people live in Australia to solve their problems in their daily life. For example, how to rent a suitable property quickly when the people come to Australia first time? How to make friends when they live in Australia by themselves? This project has a deep relationship with our lives.

One Page

Living in another country has been around for centuries and is one of the most important institutions in modern society. But whilst our online video, it can helps people realized how to solve the problems they faced.This series follows the lives of several Chinese people from vastly different background who will occur different problems in their life.

Each episode begins with the people told us which problem they must deal with. As they told the whole situation, we find out exactly what happens what we can help them. The project  then investigates the real situation for the whole thing then work out the solution to deal with it. The last scenes will show if the people satisfied with our solution.

Every episode is told through the real people their real life. In the episode our guide will appear through the research and the interview.

Being on the inside of this project, the people will introduces the situation, the problems they faced. We will set the scene by explaining the real situation on the street in Melbourne to build a real world to the audience.

The episode can bring the audience closer to the Media, give the viewers the opportunity to participate in.

COMPETITIVE ANALYSIS

In China, every local television station have this style program to help people deal with their problems, and they can help people everything  permeated into every respect of social life. But we have not seen this kind of program in Australia for Chinese. So we creative this project for help Chinese to enjoy their Australia life.

Production / Style

 

The 10 x 5 minutes programs have high practical value that will leave a more direct impression of Australia, along with talk show style tutorial for helping the audience to find solutions to solve the problems. This combination of street interview and tutorial will give the viewers a more vivid and sensible image of living in Australia.

 

Visual Style

 

Warm colors and natural lighting will be used majority during the street interview part.

There will be two cameras, one camera will remain as the main wide shot at all times and the second camera will move in closer to the character to get a medium or a close up shot.

The priority in the tutorial pare is to film the two hosts in a talk show style and to achieve this there is little time to set up lights or change lenses in order to achieve a higher quality picture.

 

Visualisation/ Storyboard:

Image 1: Street Interview Part

Image 2: Tutorial Part

 

Broadcaster

 

The target broadcaster for this video series would be Yeeyi.com because of the massive user base and its company positioning. Yeeyi.com is Australia’s largest Chinese forum website for all overseas Chinese groups such as students and migrants.

The principal function of Yeeyi.com is to

  1. offers the latest and all-around information in relation to life, study, entertainment etc. to Chinese people in Australia.
  2. provides the best and the most convenient platform for overseas Chinese to communicate and obtain information.

Timeslot

The ideal time slot for this project will be 7pm every Friday. Each week we will present one episode, first season we have 10 episodes.  

 

Target Audience

The target audience for this project would be 16-50+ men and women from Chinese cultural background who live in Australia or planning come to Australia.The audience can be found resonance and learn to solve problems encountered in daily life through the program. People who planning to come to Australia as well as their families and friends, can also use this program to understand the current status in Australia and a real social environment.

 

Online / Partners

This program will have a wealth of information about Australian local information, and let the audience have more opportunity to learn about Australia and have the opportunity to solve problems people encountered. Not just can be published on the information website and video website, and a variety of Study abroad Agency and Migration Agent together to help these companies to give customers more information and help customers solve problems.

 

Task 9: EPOC media objects

I just create a sample scene for the electronic proof of concept in the form of a video clip for my final project proposal.

Here is the link to the media object.

In other words, identify Focus on something  Think about what the significance of this new insight might be for your learning and future practice.

From creating this media object, I learned an insight thing. Don’t overshoot! Overshooting means filming far more footage than is actually required. This is extremely bad practice in our interview section, it  changed my thinking  that I hadn’t realized before. Frankly, it drives me and my group member absolutely crazy!

In documentaries, especially if I am shooting and directing the footage myself, it is very much within my control. I need to develop the discipline and confidence that once I have the shot I want and I don’t need to do it again! But when it shows crew and production that I am not confident in knowing we have the shot or sequence we need. When we at the last but not least there’ll be mountains of footage to wade through in post production, which will ultimately cost the production time.So after that experience I remembered that  its quality not quantity that counts.