Task 8: personal choice

Propose your own assessment task. This could involve writing about the theory of digital narrative, analysing your own or other digital narratives, or creating an image or diagram for your digital narrative.

Post this task on your personal blog. One image or 500 words (See ‘Word count: can I exceed it?’ on the Study FAQs page).

Task 7: media convergence

Critically reflect on ways in which media convergence has influenced your approach to designing and marketing digital narratives. How has the evolving media landscape challenged and/or extended your approach to digital storytelling? Refer to one or more of the course readings/videos in your discussion.

Post this task on your personal blog. Word count: approximately 500 words (See ‘Word count: can I exceed it?’ on the Study FAQs page).

Task 6: simulation

I will use a simulation as part of our digital narrative.

Firstly, I will use a  website shell for an online documentary. I will use the Wix to present our project online to our audience.

Then , I also use a  story map  by StoryMap  to create a  file that shows how I plan to use simulation within my narrative.
Here is  the link to the file I have created.

Startup Australia

屏幕快照 2016-05-04 下午12.39.55

I also made an expandable video storyline by the app named Explory  through my iphone.

Here is  the link to the file I have created.

Stay with me

Task 5: audience analysis

Firstly, I am a international student , I have a profound experience after graduation to choose my favorite job at  Australia,it  is  like a dream for me and  most of the students. So in order to give each  graduates a chance to have a better future career planning, as well as before they choose  their major with a basic understanding. Also this story can give the graduates  undertaken about the following job’s content. It can make them have a early experience to know the fun and frustration of the job for them to know the  foundation to engage in this professional job .

The story is a totally original creative project. Our original idea is just want to do something can help the international students to find their dream job. When I began to do my work placement, I have known several successful people come from china and they were international students many years ago. So I got an idea, if I can come out a documentary about them, just recording them for one real working day to show the real situation they  would met. This story is toughly relevant to my audience, the international students from china who want to startup their dream job.

We will publish our story before the end of next semester. The platform is online video which is suited to my audience. The hardware will involve a set of Lighting kits, wire mics, one Sony Z7 and one Canon 5D3 for camera operate. It can provide the audience with colorful, dynamic and entertaining sequences along with a sense of positive version. And the YouTube is still the biggest online video platform by far. And we also build the ‘Startup Australia’ account on Facebook, Twitter, Weibo and Wechat to present our story. We can grow our audience and brand reach.

This story’s target audience is the international students from china who want to startup their dream job. We will present our story to the specific  group we will target in promoting this story.

When will you create the content and start to engage your audience? What is the production process and publishing schedule?

List of content that should be published based on our content strategy. It is a cost-effective way to reach more prospects and engage our audience. The list can include yet-to-be developed content, existing content or content that will be repurposed or repackaged for our audience.I am the producer, responsible for production process and publishing schedule.

Many consider the pre-production issue is the most important part in the documentary making process. In pre-production we plan all the logistical and creative aspects of the production, while trying to think about all possible problems and tackle them in advance. For that reason, a good, comprehensive pre-production can save us a lot of time and effort. I should also have the time to make researches about the background for the interviews. Planning our schedule is a major part of pre-production. Try to estimate how many days of production you’re going to need in order to get all the wanted audio and visual materials, and plan our days in the most cost-effective way possible. And I also need to be settled in the pre-production section are finding locations, designing and constructing sets, planning basic camera movement and coming up with Plan Bs in case things don’t go as planned (e.g. weather problems).

Our final project will present as a interactive platform, the audience will choose the way as they like, they will have a positive way to participate in the narrative. And through their choice, we can get the feedback about what is the most point to attractive their eyes and avoid us not to touch the wrong way to find the dream job.

Reference list:

P.Neil(2013),How to define your target audience,viewed 25 April 2016,<http://searchenginewatch.com/sew/how-to/2259693/seo-basics-8-essentials-when-optimizing-your-site&gt;>


Task 3: investigate digital tools


I create a 3-part branching video (a video that branches to two more videos) using Interlude Treehouse.

Here is the video:



This story talk about several friends hang out for a countryside trip by car. The beginning is the car running on the high way, and the audience can see the views beside the car’s window when the car is running. The first options is ‘to be’, if the audience press this button, you can see the video turns into the situation in the car.  The second options is ‘not to be’, if the audience press this button, you can see the video turns into the situation which the trip is end and they sit in a restaurant.The third options is ‘Nodel’, if the audience press this button, you can see the video turns into the situation outside the car on the way.


Task 2: write a digital narrative outline

Watch what happens about five Chinese people from various education backgrounds have outstanding achievements in their career fields in Australia. It is the biggest choice that you should make in your career – to start a career before you graduate. This documentary will let people know about what real life should be, then find your real dream career.

At the beginning of the video, the audience will hear the narration of this video and see the elaborate Melbourne city and street scenes. After this, the screen will display several  pedestrians on the crossroads, where several pedestrians are highlighted when you move your mouse over the frame gently, and this time you can choose to click on the person you are interested in. Select the next character to show different content.

The web documentary will be using clicks on the text links or image links to run the user Interaction. You will have the right to choose the interested options. For example, in the beginning of the movie, you can select a person as you like, then you will begin to follow him to observe his whole day. Every protagonist of the video, along with the storytelling will have different questions appear on the screen, you just as the game players can choose a question  to ask the different protagonist. Then, through the question, it will be related to the next fragments.

Our project will be an observation documentary, the photographer will not in front of the  camera, the crew will not have any interactive with the protagonists, only follows the protagonists to observe their truly daily life. Most of the shooting will be done by hand-held camera, it will also be more realistic. In the editing, the choice of the storytelling will by the audience’s decision, so the post-editing work is mainly about how to make all the types of  the footages match the various options.