Planning our documentary film is essential because I want to make sure I have all the information needed before we start filming. When I ’ve done the research and I have all the information about our topic I need, I  can structure our info film in a way that captures the attention and interest of our audience.

This is why I tell the story with our interviews, voiceovers, and video clips. It’s an opportunity to explore our topic and to pick out the interesting information or the moments I would like to present to the audience. It’s also a chance to get to know the characters and understand why they’re involved in our info film.

In our small crew’s documentary, the main section will include interviews from the cast and crew of the film, video clips to go with the interviews, and facts and information about how the film was made and what inspired the story. The aim  is all about to present information that the audience may not know.

When I make a documentary, I might want to make a list of all the information and items I want to include in the film and then create a list of character interviews. Then, put this list into an order that will keep our audience interested throughout the film. Imagining the way the audience feels and the questions they may ask helps I choose the information to include in the documentary. Use this list to create a shot list, which shows every shot to include in the film.


Working title: Startup Australia – come from China  

Genre: An interactive documentary.


The series will be uploaded to a dedicated Facebook and YouTube channel. The series with the interactive elements will be accessible through the interactive platform of Klynt. Chinese social media platforms such as weibo and Youku will also be used to target Chinese audiences.

The Premise:

Watch the lives and daily activities of three Chinese entrepreneurs from various education backgrounds in Melbourne that have accomplished outstanding achievements in their career field. The documentary will allow the audience to see the reality of business life and learn the process and methods in starting up a business of their own.

Target Audience:

The interactive documentary web series is aimed at young entrepreneurs aged between 18-35. People that are passionate to startup their own business especially new university graduates. The documentary is targeting audiences internationally, Chinese and English speakers from all over the world.

Main Characters:
1. Eric Gao is a CEO of a financial investment company.

2.Angie Wu is  a CEO of a Media company.

3.Gary is a CEO of a digital design company.

Story World :

The first season’s story will take place in the city of Melbourne. Our main characters all come from China. Most of the scenes will be shot in their company, and part of shooting will be outside. The main scenes will take place in the company’s meeting room, and also involves their personal office. You can see the real life for the business people. Depend on the different character, we will focus on their different story about startup to help people how to startup in Australia in different field.


At the beginning of the video, the audience will hear the narration of this video and see the elaborate Melbourne city and street scenes. After this, the screen will display the keyword of three characters. When you move the mouse over the frame gently you can choose to click on the different keywords you are interested in. Then you can choose the different characters to see the different story of the web documentary.


After research, we believe that the interactive documentary will always make the  audience participate with huge interest. Our project is not only to show the start up story about the success of young people but also to give more details and suggestion to young entrepreneurs on how to startup a business in real life.

Visual style:

Our project will be an observational documentary, the camera and the interviewer will never be shown or heard. We will rely on natural lighting and colors and only use lights during interviews or to light dark shots, to keep the documentary as natural, authentic and realistic as possible.
We have chosen a professional Sony camera that is more suitable for a documentary style shoot as it has all the features and buttons to quickly adjust a shot, the 5D3 looks more cinematic but is not a professional camera and does not capture high quality audio.

The audience will follow the protagonists to observe their life in a day. Most of the shooting will be done by hand-held camera style, which will also be more realistic. The choice of the narrative will be the audience’s decision, so the post-editing work is mainly about how to make all the clips match the various interactive options. Voice over of the interviews will be played in the background with subtitles, while interview and coverage shots are being shown.



We already have some footage of first characters, Eric Gao. Here is the footage link:


Eric in the car

Eric outside his house

Here is the flowchart of our project:


From the hard work for research, there are some familiar projects, such as the video on Youtube named ‘What’s it Really Take to be a Lawyer?’, they  are aimed at lawyers, attorneys and law students before they get into law, but our project has a different target audience, and uses a different angle to deeply present the topic, it is very novel, that is connected with the students before they find their dream job. Then, there is also one resource named the Journey To The End Of Coal (2008), this web doc presents the real situation using many interfaces, still images, environment sound, dialogues, etc. It helps us to get a different style in order to show our series using different techniques and styles.

According to Nash (2014), although the documentary should focus on the goal of the filmmakers, the audience can still have the chance to take part in and achieve their own goals in web documentary. Meadows (2003) presents that new media storytellers can create short, multimedia narrative by using the affordable equipment. Otherwise, Herrero and Gracia argue that the filmmaker has less control of the context of the web documentary. Instead, viewers have the opportunity to decide the trend of the story.

For the interaction type choosing, Bonino (2010) introduces 4 types of interaction: conversational mode, hypertext mode, participative mode and experiential mode. The author claims that the type of interaction chosen by the documentary maker shows their intention and it is very important for them to choose the suitable mode.

As the post-production section, one web doc named Fort McMoney (2013) uses repeated video clips in the choice of an interface, we believe that this approach is more suitable for the production of our project, due to this way we don’t need too much background sound to render the plot.

Hardware & Software :

Hardware Software
Sony video camera After Effects
2x Canon 5D MKIII Adobe Premiere
Stabilizer Klynt
2x Gopro Adobe audition
One set of lighting kits Final Cut Pro
2x microphones

Crew Role:

Ailee Ma Stacey Ma Ahmed Alsaady Jingwen Huang
Director Producer Cinematographer Sound Recordist
Camera Operator


Camera Operator


Camera Operator


Interviewer EP1
Video Editing Video Editing Video Editing & Color Grading
Social Media Transcript Lighting
Shooting List Photography Copywriting

Timeline :


The Peranakan story

During our winter holiday, I with ‘the Peranakan story’ team fly to Malaysia to shoot our documentary as a camera assistant and sound recordist.