Feedback about the CMWP project

During this semester, one of our course named ‘CMWP’ which final digital project theme is about the “India”expect our group.I have viewed several projects of my classmates.I totally impressed with their fantastic work,especially the flowing projects:

Difference is beautiful

When I start the video,I totally attracted with the music,it was so indian style as we know.And the whole video style can make you completely like move in India.The colour and the animation style can make people feel so real.The technical of media they used was very professional.But as we see the video was a little short and I can not catch the main idea of the author want to presented.Maybe they can add more clips of the content,and tell us a completely story.


7 days of Yoga

The homepage looks so professional,and I really like the style of the blog.The pictures and the videos which they choose can attract the viewer’s eyes.And the content they offered really connected with the people who interested the YOGA.I think maybe their theme is not so related with’India’.And the homepage maybe can add some indian music as background music which can make people feel so relax and comfortable.


Namaste Bharat

I really liked the style they used the skills of this semester we have learned.And they not only used the video also used all kinds of social media to promote their project.I think it was a better way to make more people know what you have done.Because the interviewee speak a lot so I think maybe add some English Subtitle would make the audiences can catch the content clearly.




Campaign-Loboc children’s choir

I am very lucky about having a chance to attend the project by the campaign-lobol children’s choir.I really have interested in this project,because I have taken part in many campaigns such like help the Children with cerebral palsy,AIDS Children,Orphan in the Orphanage,I very care about the children.So this time I put all my passion to this project with my group members.When we first got that we had been picked we were able to come together and work out roles and responsibilities. Everyone was really eager to get to work on it as, it was such a great opportunity to get a real job for a real experience.We schedule our time to meet each week with how everything was going and make sure everything we did with the plan of  what we can come out.

I research the rationale behind the themes of the Loboc Children’s Choir Concert Tour.And I figure out what is the tour come about.From some research I know the Choir visit schools.And the other activities will the Choir have during their visit to Melbourne.I designed the logos for the project, but they decided to go with the original Loboc Children’s Choir logo so that the brand could be recognised and known around the community.

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And I also made some pictures for the promote.

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Then I made some videos for promoting.

rebuild_bohol 1 from Ailee Ma on Vimeo.

rebuild_bohol 2 from Ailee Ma on Vimeo.

With technology, we used multiple social media platforms; Facebook, Twitter, Instagram, Website, Vimeo and Email. This has proved to be the hardest part, getting followers and getting to people that would want to go to the event. But, we have incorporated a communications strategy that we will be following, to get as many people as possible to this event.

1.Situation Analysis (SWOT)

Strengths (internal) Weaknesses (external)
  • valid cause that changes lives
  • large Philippines community in Melb
  • Lots of media contacts through RMIT
  • The RMIT brand itself
  • Internationally acclaimed performers
  • Quieter time for arts in Melb
  • Expensive tickets
  • Music is niche
  • very limited budget
  • we haven’t met them or been to a performance
  • limited scope to act
  • limited time to work on it
  • Trying to appeal to two different markets (matinee and gala)
Opportunities (internal) Threats (external)
  • to use social media which is free to garner many likes, followers, ticket sales
  • to reach out to an active Philippines community that aligned with the cause, religion and music
  • to use Fed Square as a promoter for the concert
  • to raise much needed funds for rebuilding the churches/homes
  • to produce a campaign that can be referred to for future employment
  • damage to reputation
  • lack of knowledge or purpose to tasks
  • lack of communication between stakeholders
  • lack of motivation late in semester
  • social media backlash, unwanted comments
  • that the show’s cancelled due to poor sales

2.Communication Objectives

What do we want to achieve?

  • Over 500 ticket sales by the concert
  • At least 1000 likes on facebook page
  • At least 100 followers on each platform (Facebook, Twitter, Instagram)
  • At least 20 comments from public on each platform
  • At least 500 video views (includes all versions)
  • Average two posts a weeks from June 1-21 and one post a day from June 22-27

Why are we doing this?

  • to help people in the Philippines
  • to learn more about a social media campaign
  • to build experience for future employment

Who is going to achieve these goals?

  • The whole team with access to all accounts
  • Before posting, must seek approval from two other team members

How can we measure it?

  • Page statistics
  • Google analytics

Where are we doing this?

  • on our laptops anywhere, anytime
  • in weekly group meetings

What is required each week and who is doing it?


4.Key Messages

Tour Title: “Rebuild Bohol”

Concert Title: “Bohol Rising – Memoirs of A People’s Faith and Resilience.”

Tagline: “Never has music meant so much. Be there and Rebuild Bohol.”


“A concert to raise funds and help rebuild the century year old churches and communities in Bohol, Philippines destroyed by a 7.2 magnitude earthquake in 2013.”

“Over 100 people were killed, thousands of people lost their homes and the largest concentration of cultural heritage buildings in the Philippines was destroyed.”

“Through the power of music, the communities of Bohol are rising to the challenge and

reaching out to Melbourne for an unforgettable music tour.”

Who’s performing?

“The Loboc Children’s Choir is a group of 30 school children aged nine to 13 from Loboc, Bohol in central Philippines. Founded in 1980, the Choir has travelled to several European countries and recently returned from Korea.”

“Dulaang Kasing Sining is a group of five actors/dancers from Bohol.”

“Together they are Bohol Rising – Memoirs of a People’s Faith and Resilience.”

Who’s organising?

“A committee made up of RMIT University, Leaders for Change, Philippine Tours and the Philippine Consulate of Victoria”

Where does the money raised go?

“The Catholic Diocese of Tagbilaran that allocates funds directly to the rebuilding of churches in Bohol. You can visit to find out more.”

When is it and where is it?

“There’ll be two concerts at Deakin Edge in Fed Square on June 27th? A family-friendly matinee at 2pm and a gala cocktail evening starting at 6pm and the show at 7:30pm. The performance goes for about 90 minutes.”

How much is it?

“Tickets for the matinee are $50 for children and $75 for adults. The gala performance with cocktails included it at $200.”

  1. Tactics


To promote the cause and encourage people to buy tickets for the concert via digital platforms:


  • facebook
  • twitter
  • instagram
  • youtube
  • website
  • other music event websites


To promote on radio

  • interview with local community radio station and 774


To promote to community event websites or church services websites


To promote to our own networks: at work, socially and with family

  1. Evaluation


  • our grades
  • the amount of likes, followers on social media
  • the number of people who donate/buy tickets to the concert

Finally,I charge with the project of Twitter account.And I updated two posts a weeks from June 1-21 and one post a day from June 22-27,and focus on make more followers and more likes in order to sell more tickets.


I am very happy to work with all my group members.Each of us has done our part in our selected role and then got in touch and all agreed on the work going out to the public.I am very expected to see the following what we can gain with our great effort.

Visual tag-a sweet little story about the location

As the usual,it is the orientation day for RMIT students waiting for their new semester. Ailee is a totally fresh girl for RMIT,today she wants to have a look around the campus by herself.When she arrived the Bowen Str,she found there have no people,so she take off her shoes and walk on the ground by barefoot.She feel so free,and begin to image the future of study and life in this new university.

I have created a tag and displayed it at the location,it is “RMIT Melbourne”,and I download the QR code.




WordPress SEO by Yoast

Obviously to see that search engines is one of the most essential ways to improve website traffic and expose the content, ideas to people who might be interested in.How to increase the amount of hits on my website by ensuring that Google and other search engines displays my blog or website in their results as much as possible?From some research,I got a best way to solve this problem.It definitely is WordPress SEO by Yoast. The WordPress SEO plugins forces me to choose a focus keyword when I am writing my articles, and then makes sure I use that focus keyword everywhere.

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The way to add SEO to my wordpress.

  1. Upload the wordpress-seo folder to the /wp-content/plugins/ directory
  2. Activate the WordPress SEO plugin through the ‘Plugins’ menu in WordPress
  3. Configure the plugin by going to the SEO menu that appears in your admin menu

google keywords

Reference list:

E.Victoria(2013),SEO Basics: 8 Essentials When Optimizing Your Site,viewed 2 June 2015,<;

Make your popcorn!

Popcorn Maker helps me easily remix web video, audio and images into cool ,real film that i can embed on other websites. Drag and drop content from the web, then add my own comments and links – all within the browser.

Popcorn Maker videos are dynamic, full of links and unique with every view.

It can add various media including media from YouTube, Vimeo, SoundCloud, Audiour and HTML5 media. Ever wondered that making videos would get so easy?

I also don’t need to worry on saving the videos on my system. And it totally for free.Additional you also save Disk space.

With popcorn You can build:

  • an animated gif with sound
  • a documentary with dynamic links
  • a video profile to introduce yourself to the world

My theme is about LOVE.It can attracted the audiences eyes.

My incorporation of a Twitter feed adds more interest to the work.

In addition,I used the Popcorn environment like the in an aesthetically effective way.屏幕快照 2015-06-04 12.40.20 pm

My personal podcast-Live in MELBOURNE

In recent years,recording and producing audio clips has gotten easier than before.I can use my smart phone like Iphone to do this,of course if I  used the Unprofessional equipment that the biggest problem will be the sound quality.The most important characteristic of a good podcast is audio quality. Notcontent quality; audio quality. No matter how great your content is, no one will listen to it unless the experience itself is pleasant. It would really be a big loss if your great content got obscured by bad audio. It renders the whole process pointless.

Some of the things that I  have to handle are:

  • noise,
  • background sounds,dynamics
  • good mixing

I’d like to use soundcloud, which is free, easy to use and good enough. I can just record a track, process it, save it, or distribute it to podcast directories. Alternatively, I can use live broadcasting.And I can use it in a very different and unique way to present my media project.

Reference list:

K.Karol(2013),Beginner’s Guide to Setting Up Your Own Podcasts,viewed 3 June 2015,<;

GMCTE UofS(2013),How to Use Soundcloud to Record or Post Audio,viewed 2 June 2015,<;

Infographic-present your idea clearly,like a image

I absolutely love It was one of the first tools I found that helped me create a few infographics for the task. For now though, lets me easily create various charts by just clicking and moving the mouse. No data skills required.

At first,I made a script for this infographics indicates my strengths and weaknesses,as indicated in the marking feedback for the Land of Destruction assessment tasks, and also in other self assessment such like Sound and Image, I might have undertaken in work or study contexts.Then I have developed an appropriate design,such like the colour,size,position of elements.

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Website Data-how to increase your page views and get more bolg traffic

At first ,I used my gmail account to sign in the Google Analytics.But unfortunately,I failed.It seems to need a new private account.Just because I really did not need a new one ,and I can not handle two gmail account in my daily life .so I give up.But for this task,I think the important thing need us to know,It is totally about through the website data you can let your website to more popular.

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And the wordpress also provide the data for user.

Through this data ,we can know how our audience interacts with our website is crucial for  success. The best way to know our audience is through the traffic stats.

Who visits your site

This part of analytics answers what is the geographical location of your audience, which browser did the user use to visit your site and many other important information such as: screen resolution, JavaScript support, Flash support, language and more.

This data is extremely useful, and it can help in numerous ways. When getting a custom design, you can use the user data to make sure that your site will be compatible with your audience. If most of your users does not have Flash support, then you should avoid adding flash element in your site. If most of your users are on 1280 screen resolutions, then make sure that your design is compatible with that resolution or smaller.

What they do when they are on your website

You can track where the user is going on your website, how long do they stay on your website, and what is the bounce rate (the percent of users exit your site on the first visit). By using this information, you can decrease the bounce rate and increase the depth of pageviews.

When they visit your website

By looking at the hottest hours in the day for your site, you can pick the time when you publish your post. If that time zone is not compatible with yours, then you canschedule your post to meet that hour.

Where did they arrive on your website from

This section of the analytics show you where did the user come from (for example: Search Engines, Direct Links, Referral links from another site).

It also shows you what percentage of your visitors came from each of these sources. Google analytics gives you the breakdown of each of these categories. If it is the

search engine category, then it shows you which search engine got you the most traffic, google, yahoo, bing etc.

The breakdown of referral sources show you which sites you need to work with the most. If your top referral source is twitter, then you need to have exclusive twitter content to make your twitter audience feel special. If your top referral source is an external website, then you might want to consider having a partnership with that website (link exchanges or something else).

How they interact with your site’s content

Google analytics show how your users interacted with your site’s content. It shows you what percent of the user clicked on which link on your site and much more. You can run A/B split tests by creating content experiments in Google Analytics to understand what works best to meet your goals.

By seeing the user interactivity, you can work your content around your users. By seeing the answers to the questions above, you can focus on the strategies that work for your site and eliminate the strategies that don’t work.

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Except Some Great WordPress Plugins To Drive More Traffic,I have developed a strategy to improve my website’s traffic:

1 – Create “pillar content”

You want to make your blog as resourceful. Your aim is to encourage your readers to visit frequently your posts.

Focus on developing a resource for your blog that has useful information and provides the reader with answers to their problems.

2 – Interlink your posts

When you create a new article, review your previous articles and find out what content is relevant. The beauty of Wikipedia is that it constantly interlinks information. If you’re trying to increase your search engine ranking for a certain article, try to interlink your content together.

3- Create a list post of your best blog articles

4 – Add a Sitemap

5 – Use Relevant Categories

6 – Give away something

7 – Develop a series of articles

8 – End with related articles

9 – Create an FAQ page

10–Display your popular articles

11–Get Posts Analytics, Reduce Bounce Rate

12–Use excerpts

Reference list:

K.ABEERA(2013),How To Increase Your Page Views And Get More Blog Traffic,viewed 25 May 2015,<;

Widget-help users search you

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This widget which helps users connect to my other forms of social media,such like facebook,twitter,instagram,linkedin,vimeo.

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This widget which present my pictures present by instagram helps users search it.

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This widget which helps users search my blog by different category.

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This widget which helps users search my friends’ blog and find something useful.


Flipped lecture-image editing

I am a huge fun for Photoshop,and really crazy about it.I like take pictures everytime and everywhere if I want.So aims to create new things and good atmosphere,I need to use the digital image editing software like Photoshop frequently.When our group members start to plan our project about Rebuild Bohol.We figure out to create one logo for our social media team.Through the ‘IMAGE EDITING SOFTWARE‘lecture,I noticed one good image editing software named’GIMP’.It offers a variety of image processing tools, filters, and many component modules, to make for a cool, shiny web buttons or website Logo is a graphics software  easy to use,I just need a little change, it can create a button or  web site Logo very quickly.Through the tool,I can use most of the Photoshop plug-in (may want to use WINE).There are a variety of tools, including brushes, pencils, sprayers, cloning and other tools, and to brush, mode customization.

At first,we have a lot of ideas about how to build a new logo,such like these logos in the following:




Finally,We realized that this event has lots of pictures about the rebuild bohol,so we decided to present it ,and share it with the public as more as better.So I learned from Designing a Logo in Photoshop.This lecture is very useful for us to make some significant style.


Reference list:

GENIWATE(2013),IMAGE EDITING SOFTWARE,viewed  25 May 2015,<;

DesignCourse(2013),Designing a Logo in Photoshop,viewed  25 May 2015,<;