Campaign-Loboc children’s choir

I am very lucky about having a chance to attend the project by the campaign-lobol children’s choir.I really have interested in this project,because I have taken part in many campaigns such like help the Children with cerebral palsy,AIDS Children,Orphan in the Orphanage,I very care about the children.So this time I put all my passion to this project with my group members.When we first got that we had been picked we were able to come together and work out roles and responsibilities. Everyone was really eager to get to work on it as, it was such a great opportunity to get a real job for a real experience.We schedule our time to meet each week with how everything was going and make sure everything we did with the plan of  what we can come out.

I research the rationale behind the themes of the Loboc Children’s Choir Concert Tour.And I figure out what is the tour come about.From some research I know the Choir visit schools.And the other activities will the Choir have during their visit to Melbourne.I designed the logos for the project, but they decided to go with the original Loboc Children’s Choir logo so that the brand could be recognised and known around the community.

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And I also made some pictures for the promote.

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Then I made some videos for promoting.

rebuild_bohol 1 from Ailee Ma on Vimeo.

rebuild_bohol 2 from Ailee Ma on Vimeo.

With technology, we used multiple social media platforms; Facebook, Twitter, Instagram, Website, Vimeo and Email. This has proved to be the hardest part, getting followers and getting to people that would want to go to the event. But, we have incorporated a communications strategy that we will be following, to get as many people as possible to this event.

1.Situation Analysis (SWOT)

Strengths (internal) Weaknesses (external)
  • valid cause that changes lives
  • large Philippines community in Melb
  • Lots of media contacts through RMIT
  • The RMIT brand itself
  • Internationally acclaimed performers
  • Quieter time for arts in Melb
  • Expensive tickets
  • Music is niche
  • very limited budget
  • we haven’t met them or been to a performance
  • limited scope to act
  • limited time to work on it
  • Trying to appeal to two different markets (matinee and gala)
Opportunities (internal) Threats (external)
  • to use social media which is free to garner many likes, followers, ticket sales
  • to reach out to an active Philippines community that aligned with the cause, religion and music
  • to use Fed Square as a promoter for the concert
  • to raise much needed funds for rebuilding the churches/homes
  • to produce a campaign that can be referred to for future employment
  • damage to reputation
  • lack of knowledge or purpose to tasks
  • lack of communication between stakeholders
  • lack of motivation late in semester
  • social media backlash, unwanted comments
  • that the show’s cancelled due to poor sales

2.Communication Objectives

What do we want to achieve?

  • Over 500 ticket sales by the concert
  • At least 1000 likes on facebook page
  • At least 100 followers on each platform (Facebook, Twitter, Instagram)
  • At least 20 comments from public on each platform
  • At least 500 video views (includes all versions)
  • Average two posts a weeks from June 1-21 and one post a day from June 22-27

Why are we doing this?

  • to help people in the Philippines
  • to learn more about a social media campaign
  • to build experience for future employment

Who is going to achieve these goals?

  • The whole team with access to all accounts
  • Before posting, must seek approval from two other team members

How can we measure it?

  • Page statistics
  • Google analytics

Where are we doing this?

  • on our laptops anywhere, anytime
  • in weekly group meetings

What is required each week and who is doing it?


4.Key Messages

Tour Title: “Rebuild Bohol”

Concert Title: “Bohol Rising – Memoirs of A People’s Faith and Resilience.”

Tagline: “Never has music meant so much. Be there and Rebuild Bohol.”


“A concert to raise funds and help rebuild the century year old churches and communities in Bohol, Philippines destroyed by a 7.2 magnitude earthquake in 2013.”

“Over 100 people were killed, thousands of people lost their homes and the largest concentration of cultural heritage buildings in the Philippines was destroyed.”

“Through the power of music, the communities of Bohol are rising to the challenge and

reaching out to Melbourne for an unforgettable music tour.”

Who’s performing?

“The Loboc Children’s Choir is a group of 30 school children aged nine to 13 from Loboc, Bohol in central Philippines. Founded in 1980, the Choir has travelled to several European countries and recently returned from Korea.”

“Dulaang Kasing Sining is a group of five actors/dancers from Bohol.”

“Together they are Bohol Rising – Memoirs of a People’s Faith and Resilience.”

Who’s organising?

“A committee made up of RMIT University, Leaders for Change, Philippine Tours and the Philippine Consulate of Victoria”

Where does the money raised go?

“The Catholic Diocese of Tagbilaran that allocates funds directly to the rebuilding of churches in Bohol. You can visit to find out more.”

When is it and where is it?

“There’ll be two concerts at Deakin Edge in Fed Square on June 27th? A family-friendly matinee at 2pm and a gala cocktail evening starting at 6pm and the show at 7:30pm. The performance goes for about 90 minutes.”

How much is it?

“Tickets for the matinee are $50 for children and $75 for adults. The gala performance with cocktails included it at $200.”

  1. Tactics


To promote the cause and encourage people to buy tickets for the concert via digital platforms:


  • facebook
  • twitter
  • instagram
  • youtube
  • website
  • other music event websites


To promote on radio

  • interview with local community radio station and 774


To promote to community event websites or church services websites


To promote to our own networks: at work, socially and with family

  1. Evaluation


  • our grades
  • the amount of likes, followers on social media
  • the number of people who donate/buy tickets to the concert

Finally,I charge with the project of Twitter account.And I updated two posts a weeks from June 1-21 and one post a day from June 22-27,and focus on make more followers and more likes in order to sell more tickets.


I am very happy to work with all my group members.Each of us has done our part in our selected role and then got in touch and all agreed on the work going out to the public.I am very expected to see the following what we can gain with our great effort.

Flipped lecture-image editing

I am a huge fun for Photoshop,and really crazy about it.I like take pictures everytime and everywhere if I want.So aims to create new things and good atmosphere,I need to use the digital image editing software like Photoshop frequently.When our group members start to plan our project about Rebuild Bohol.We figure out to create one logo for our social media team.Through the ‘IMAGE EDITING SOFTWARE‘lecture,I noticed one good image editing software named’GIMP’.It offers a variety of image processing tools, filters, and many component modules, to make for a cool, shiny web buttons or website Logo is a graphics software  easy to use,I just need a little change, it can create a button or  web site Logo very quickly.Through the tool,I can use most of the Photoshop plug-in (may want to use WINE).There are a variety of tools, including brushes, pencils, sprayers, cloning and other tools, and to brush, mode customization.

At first,we have a lot of ideas about how to build a new logo,such like these logos in the following:




Finally,We realized that this event has lots of pictures about the rebuild bohol,so we decided to present it ,and share it with the public as more as better.So I learned from Designing a Logo in Photoshop.This lecture is very useful for us to make some significant style.


Reference list:

GENIWATE(2013),IMAGE EDITING SOFTWARE,viewed  25 May 2015,<;

DesignCourse(2013),Designing a Logo in Photoshop,viewed  25 May 2015,<;

Hashtag-let more people find you!

屏幕快照 2015-03-30 上午10.39.19

What is tag?

Tag is a non-hierarchical keyword or term assigned to a piece of information (such as an Internet bookmark, digital image, or computer file). This kind of metadata helps describe an item and allows it to be found again by browsing or searching. Tags are generally chosen informally and personally by the item’s creator or by its viewer, depending on the system.(from wikipedia)

Many blog systems allow authors to add free-form tags to a post, along with (or instead of) placing the post into categories. For example, a post may display that it has been tagged with baseball and tickets.(from wikipedia)

An official tag is a keyword adopted by events and conferences for participants to use in their web publications, such as blog entries, photos of the event, and presentation slides.(from wikipedia)

A researcher may work with a large collection of items (e.g. press quotes, a bibliography, images) in digital form. If he/she wishes to associate each with a small number of themes.(from wikipedia)

what is hashtag?

A hashtag is a kind of metadata tag marked by the prefix #, sometimes known as a “hash” symbol. This form of tagging is used on microblogging and social networking services such as Twitter, Facebook, Google+, VK and Instagram.(from wikipedia)

Just decide on the keyword you are targeting, place a pound sign in front of it, and you are all set!

Firstly when I saw the world hashtag ,I think of that are you serious?hashtag is so common to me ,I used it very frequentvly when I use my facebook,twitter,Instagram or blog.However when i finished this task ,I realized that hashtag is not only just great for small groups and attract the people to follow you but also a great way to organize your followers and get the word out about your brand.

This really made me consider my use of hashtags and how important they can be to promoting and marketing your product to your audience. They need to be relevant, catchy and state what you are talking about so that the audience know precisely what to look for without having to think too much about it. The spelling should also be correct and the hashtags themselves, catch but simple.

In my instagram,i used post some picture about melbourne,and i tag my pic with melbourne,so if the people want to see some news about melbourne,they maybe have a change to find me .

After my research ,i take to heart to consider i will use my hashtag in my project when i promote my project-rebuild bohol! And for encourage our  stealth audience can catch our  propose with i want the people who can see this event.Firstly,this is an event about rebuild,so I would tag some organization they care about rebuild,such like:RSC,WHO.Secondly,this is about children,so I also tag some organization they care about children.Thirdly,it is an event about music,so I will add some hashtag with music.Then ,this event will present at melbourne and it is about choir.In one world,I will try our best to let this event known by more and more people .

But I think Keep it Short may made your hashtag more easier to remember and spread.

I really believe that Hashtag can make it easier for people to find you and get  your ideas.